SKIMS

Problem

• The influencer space is saturated, making it challenging for emerging female creators to gain visibility and meaningful brand partnerships.

• Despite SKIMS’ strong influencer presence, there is an opportunity to deepen authentic connections with diverse creators beyond follower count.

Insight

• Female creators seek brands that genuinely support empowerment, inclusivity, and long-term growth opportunities.

• By celebrating its predominantly female-led team and global reach, SKIMS can strengthen community ties and amplify female voices in the influencer space.

Solution

• Launch the "Influence-Her Summit," a three-day, invitation-only event at SKIMS HQ that empowers diverse female creators through mentorship, education, and brand collaboration.

• Select three influencers from the summit for a one-year SKIMS partnership, providing them with PR support, coaching from Kim Kardashian’s team, and long-term brand alignment.