Pinpoint Heritage Musem

Problem

• The Pinpoint Heritage Museum’s Pinterest account is inactive, causing potential brides to overlook it as a wedding venue option.

• While the primary audience (Gen X and Baby Boomers) engages more with informative content on Facebook, younger potential clients (ages 18-34) are not being effectively reached on Pinterest.

Insight

• Pinterest is a key platform for wedding planning among the 18-34 demographic, making it ideal for showcasing the museum’s scenic views and wedding capabilities.

• Consistent posting can build long-term engagement on Pinterest, with content gaining traction over time and increasing brand visibility.

Solution

• Post 2-3 times weekly (on Sundays, Mondays, and Tuesdays) to boost awareness, focusing on boards featuring exhibits, scenic views, and real wedding photos.

• Use engaging captions with questions to encourage interaction from older audiences while tapping into Pinterest trends to captivate younger users.